Hanan Picture white background
Hanan Drobiner,
Global Business Development Director, BioT
 Rani Shifron
Rani Shifron,
VP Marketing & Business Development, Neteera

The path towards a complete medical device solution requires companies to address the connectivity, collaboration and care domains. On the connectivity side they need to make sure to address security, privacy and cloud related aspects to enable smooth data transfer and device management. On the collaboration side, they are required to provide a platform that enables patient-caregiver workflows, and on the care side, the ability to support an advanced analytical layer by running device-specific and AI algorithms alongside generic functions such as adherence and efficacy. While they understand the importance and potential of introducing medical devices which support continuum of care, they are facing significant challenges when building and launching connected care solutions.


In this webinar you will learn:

  • How you can quickly develop and launch a successful, compliant IoMT device
  • How a connected care solution helps you throughout the full product lifecycle - from clinical trials and pilots to production and post-market clinical follow-ups
  • How to utilize the cloud to continuously update and evolve algorithms and functions while maintaining the same device hardware
  • A real-world case study: How Neteera, a pioneering medical device provider of continuous, contactless, passive vital signs and bio-data monitoring solution, established end-to-end cloud connectivity for predicting exacerbation in heart failure patients by utilizing the BioT platform


Hanan Drobiner, Global Business Development Director at BioT

Hanan is based out of Hannover, Germany and has 15 years of experience in international sales, marketing and business development for medical devices and digital health startups in Europe.
In past roles he was in charge of all European commercial activities for a big synthetic data company selling to healthcare providers and responsible for all European activities in a Machine Learning algorithm development company for healthcare providers. Hanan has built distribution networks, formulated and executed GTM strategies for several medical device companies in different clinical specialties. Hanan specializes in commercial and scientific activities, bringing innovative technologies to market.
Hanan holds a B.Sc. (Hon.) in Life Science from Ben Gurion University, an M.Sc. in Molecular Cell Biology & Cancer research from the Weizmann Institute, and an MBA from Derby University.


Rani Shifron, VP Marketing & Business Development at Neteera

Rani is based in Tel-Aviv and has 35 years of experience as a skilled specialist in global business development and marketing medical technologies.
Rani has been an active co-founder of several companies and has brought dozens of products to market successfully, which have been sold for
billions of dollars to date. Rani is also a mentor in different global accelerators.

Rani holds a BSEE from Purdue University (Indiana, USA) and an MBA from Bradford University (UK).


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